Wordpress Plugin · 2025
Datalayer Tracker
WooCommerce, video, scroll, consent, and intent — all tracked. No custom code required per deployment.
01 — Problem
Most GA4 implementations are incomplete by design. A developer drops a GTM container, fires a few pageview tags, and calls it done. The rest — WooCommerce transactions, video plays, form completions, scroll depth, consent signals — never gets tracked because nobody scoped it, nobody built it, and nobody noticed it was missing. The data looks fine until someone pulls a report that actually mat
02 — Approach
Built a WordPress plugin that instruments the full behavioral surface of a site out of the box — WooCommerce events, HTML5/YouTube/Vimeo video tracking, scroll depth, GDPR consent management, and session-level intent classification. Events push to the dataLayer in clean, structured format ready for GTM or direct GA4 collection. Visual settings panel, no custom code required on the client side.
03 — Result
Deployed across production WordPress sites with 98%+ event tracking accuracy. Eliminated the most common implementation gaps without requiring developer involvement on each deployment. Cut time-to-clean-data from weeks to hours.
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