Results, not justrenderings

Problem

Meridian's existing site was built during fundraising and optimized for investors, not buyers. Demo conversion rate was 1.2% — well below their market benchmark of 3–4%. The site had seven competing CTAs above the fold, none of which were for demos.

Approach

Complete information architecture rethink, new messaging hierarchy, and a full rebuild in Next.js with an edge CDN. Added a qualification flow to the demo request form to improve lead quality alongside volume. Removed five of the seven CTAs.

Problem

Pre-launch deeptech startup entering a crowded enterprise AI market. Founders were scientists, not marketers — they needed positioning that was honest about the technology without being incomprehensible to non-technical buyers.

Approach

8-week brand strategy engagement before design began. Developed a 'precision over promise' positioning that acknowledged the technology's current limitations honestly — which became their competitive advantage in a market of overpromising vendors.

Problem

Creative studio with 12 team members was spending 6+ hours per week pulling numbers from three different platforms into a spreadsheet. Leadership made pricing decisions based on data that was always 3 weeks old.

Approach

Consolidated tracking into GA4 + Looker Studio. Built a single dashboard covering project profitability, time tracking efficiency, and client acquisition by channel. Automated a weekly email digest to leadership.