Analytics Integration · 2024
Intently SaaS
47ms median latency · 8.2B+ events/month · 40+ destinations · GDPR, CCPA, LGPD compliant by construction
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Selected Work
01 — Problem
Client-side tracking is structurally broken. Ad-blockers strip pixels. Cookie consent banners create opt-out rates that hollow out your data. Third-party cookies are gone or going. Most analytics setups are running on 60–70% of actual traffic — and the missing slice is often your most engaged, most privacy-conscious segment. Decisions get made on a dataset with a systematic hole in it, and nobody's accounting for what isn't there.
02 — Approach
Built a server-side behavioral analytics platform that captures events before ad-blockers, consent dialogs, or cookie deprecation can touch them. One snippet. Server handles deduplication, consent orchestration, and routing to 40+ destinations simultaneously — GA4, Meta CAPI, TikTok, Klaviyo, and more. Compliant by construction, not by configuration.
03 — Result
Up to 35% more signal captured vs. client-side tracking alone. Full compliance across major jurisdictions without client-side liability exposure. Live in 15 minutes from first snippet drop, with 47ms median latency and a 99.9% uptime SLA at scale.