Web Design & Development · 2025
Meridian SaaS
3.1s avg → 0.8s load time. Lighthouse 96.
01 — Problem
Meridian's existing site was built during fundraising and optimized for investors, not buyers. Demo conversion rate was 1.2% — well below their market benchmark of 3–4%. The site had seven competing CTAs above the fold, none of which were for demos.
02 — Approach
Complete information architecture rethink, new messaging hierarchy, and a full rebuild in Next.js with an edge CDN. Added a qualification flow to the demo request form to improve lead quality alongside volume. Removed five of the seven CTAs.
03 — Result
Demo conversion rate moved from 1.2% to 2.8% within 30 days. Load time dropped from 3.1s to 0.8s. The qualification flow reduced unqualified demo requests by 60%, meaning sales was spending time on better-fit leads.
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